Amazon Prime Day 2023: best early deals on speakers, e-readers, and other tech

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Amazon Prime Day may not start until July 11th, but early deals are already trickling out. We’re expecting to see some worthwhile discounts on wireless earbuds, noise-canceling headphones, tablets, TVs, smart home tech, games, and other gadgets on the actual days of, with the early deals functioning as a kind of small temperature check.

As the ghosts of Prime Days past can tell us, the ahead-of-schedule deals are almost always on Amazon-owned devices and brands. There are sure to be more deals coming online in the days ahead — especially since Amazon has promised discounts from brands like Sony and Bose — but early bird shoppers already have some decent discounts to take advantage of.

Usually, these early deals will hold through the duration of Prime Day, though there’s always a chance they end up dropping further during the actual event. If that happens, your only action may be to buy the item again for less and return the one you previously paid for. It’s not ideal, but it’s the harsh reality of Amazon not offering price matching or price protection policies.

Amazon is selling its Echo Buds with Noise Cancellation with a wired charging case for just $64.99 ($55 off) or with a wireless charging case for $84.99 (also $55 off). Both of these deals are Prime exclusives, and either can be had on the black or white models. The 2021 Echo Buds may not be the best noise-canceling earbuds around, given their ANC is only average, but they make for a good value — especially at these prices. However, be aware that they have dipped as low as $49.99 before.

The recently released, non-ANC Echo Buds (2023) that are meant to be the new entry-level model are also on sale for $34.99 ($15 off) for Prime members. They look pretty no-frills, but they feature Alexa voice controls like the pricier models and opt for a semi-open design that won’t block out the ambient sounds around you.

Read our Echo Buds with Noise Cancellation review.

Amazon’s second-gen Echo Buds offer a comfortable design, good ANC, and a natural ambient sound mode. They support hands-free Alexa commands as well.

Prime members can get the Amazon Fire HD 10 tablet with lockscreen ads and 32GB of storage for just $74.99 ($75 off) or with 64GB of storage for $89.99 ($100 off). You can also get it in various bundles with a Fire TV Stick, keyboard case, or protection plan.

Amazon’s newer $230 Fire Max 11 tablet may have newer specs and a larger size, but its poor ecosystem for productivity seems to make it a bit of a misfire. The older Fire HD 10 is a much better value if you’re mostly consuming streaming content and plan on using it to perform basic tablet things. It features a nice 1080p screen for the money, especially at this new all-time low.

Read our Amazon Fire HD 10 review.
Amazon’s Fire HD 10 tablet sitting upright on a night table.

The 2021 Fire HD 10 is one of the larger Amazon Fire tablets. Unlike its previous generation, it sports a 1080p display and 3GB of RAM, which is plenty if you’re streaming, browsing, or consuming Amazon content. Read our review.

The 75-inch Fire TV Omni QLED, the highest-end model in Amazon’s current TV lineup, is on sale for Prime members for $879.99 ($230 off). It was previously on sale for $899.99, but the extra $20 off drops the jump TV to a new low.

The Fire TV Omni QLED supports 4K resolution, HDR with full array local dimming, and a respectable 60Hz refresh that’s fine for watching movies and TV. Only one of its four HDMI ports supports the 2.1 spec, but since it doesn’t reach 120Hz, it’s not exactly the best TV around for gaming anyway. Overall, it’s a good and bright TV for the money, especially if you want value for size.

Amazon’s Fire TV Omni QLED features built-in microphones for Alexa commands, low input lag, and support for two-way video calling. It also provides access to Netflix, Prime Video, Disney Plus, and most major streaming services.

For a more modestly sized, Amazon-infused TV deal, there are a pair of notable discounts on the Hisense U6 TVs. The 50-inch Hisense U6 is on sale for $299.99 ($230 off), while the 58-inch model is down to $349.99 ($250 off) — both exclusively for Prime subscribers. These TVs run Amazon’s own Fire TV software, meaning they support all your standard streaming apps, but be prepared for lots of Amazon shows and ads to be front and center. On the flip side, they are very affordable 4K LED TVs that feature a fair 60Hz refresh and HDMI 2.1 support.

Hisense’s U6 TV supports 4K resolution and Dolby Vision HDR. It also comes with Amazon’s Fire TV interface built-in, as well as an Alexa voice remote.

If you’re in the market for a mesh Wi-Fi router, Amazon is running sales on a few different flavors of Eero Pro models for Prime members. The flagship Eero Pro 6E, for instance, is selling for $179.99 ($70 off) on its own, as a two-pack for $279.99 ($120 off), or as a three-pack for $399.99 ($150 off). Alternatively, if you don’t feel you need the futureproofing of Wi-Fi 6E but still want gigabit-capable speeds, the Eero Pro 6 Plus starts at $89.99 ($40 off) for one, $154.99 ($90 off) for two, or $194.99 ($105 off) for three. All of these prices are around the lowest we’ve seen during prior sales.

When it comes to picking any of these Eero models, in addition to getting what fits your price range, you want to find the right setup for the size and shape of your space. Two mesh routers will cover most homes, but larger houses or ones with more complex layouts may call for three.

Read our Eero Pro 6E review.

Eero’s Pro 6E mesh router is the Amazon-owned company’s latest top-of-the-line model. It supports the 6GHz Wi-Fi band with speeds of up to 1.3Gbps and covers up to 2,000 square feet with one unit. Wired speeds can go up to 2.5Gbps. Prime members can currently buy it for 179.99 ($70 off).

Amazon is offering various Prime-exclusive deals on a number of certified refurbished devices, including Kindles, Echo smart speakers, Blink Outdoor cameras, the Ring Video Doorbell 4, and Eero mesh Wi-Fi routers. While going the refurbished route may not be everyone’s cup of tea, the good thing here is that each of these items comes with the same one-year warranty as the new ones. We find the deals on the 2021 Kindle Paperwhite ($45 off) and a three-pack of refurb Eero 6 Plus routers ($195 off) to be particularly compelling, especially the latter since $184.99 is a very good price for a trio of gigabit-compatible routers that are not likely to have received much wear and tear.

The Kindle Paperwhite against a backdrop of physical books.

Amazon’s latest Kindle Paperwhite has a 6.8-inch E Ink display with adjustable color temperature for nighttime reading. It also boasts a faster processor, additional battery life, IPX8 waterproofing, and — finally — a USB-C port. Read our review.

In addition to offering deals in advance, Amazon is trying something new with Prime Day this year: invite-only deals. Prime subscribers are required to sign up for these ahead of July 11th, and while many of them seem pretty ho-hum thus far, Amazon will be offering the first notable discount we’ve seen on Motorola’s recently released Razr Plus. If you request an invite — and Amazon selects you — you’ll be able to pick up an unlocked model during Prime Day for $849.99 ($150 off).

Motorola’s new, flip-style phone might be a little fiddly at times, but it’s leagues better than prior models. The handy, 3.6-inch outer display clearly defines the phone, however, the foldable also offers all-day battery life, a speedy Snapdragon 8 Plus Gen 1 chip, and the unique ability to take photos while resting on a flat surface. The latter is something you simply cannot do with a slab-style smartphone and, when paired with the cover screen, makes the Razr Plus a solid alternative to the latest foldables from Google and Samsung.

Read our Razr Plus review.
Motorola Razr Plus on a stack of books with cover screen on showing illustrated home screen background.

The Razr Plus, Motorola’s latest foldable, improves upon previous models with a better processor, better cameras, and a more useful cover screen.

Some more early-bird deals

  • Amazon’s 32-inch Fire TV 2-Series is down to just $129.99 ($70 off). There’s not much special about the 720p TV aside from the fact it’s on sale for as cheap as chips, but it will probably work if you’re in need of a small screen for the kitchen or a spare bedroom.
  • It appears Amazon remembered it has a cloud game streaming service called Luna and is discounting its Luna controller to $39.99 ($30 off) for Prime members. Remember, you can also use this controller on a PC or Mac via Bluetooth / USB-C to play non-Luna games.
  • There are some worthwhile “Buy with Prime” deals, which offer special promotional pricing for Prime members at manufacturers’ sites. For example, you can get an Anker 521 PowerCore 5K Magnetic Battery for $20.99 ($14 off) direct from Anker if you subscribe to Prime and use code PRIMEDAY8HZ5O at checkout. Or, get the Anker 622 Magnetic MagGo Battery — which is one of our favesfor $41.99 ($28 off) with offer code PRIMEDAYBKGTS.
  • If you’re a Prime member and you download the Amazon Photos app and upload your first photo between now through July 7th at 11:59PM PT, you’ll get a $15 Amazon credit. If you’ve already used Amazon Photos before then, that link will likely say you’re not eligible.
  • Prime subscribers can get a three-month free trial for Kindle Unlimited, which gives access to many e-books and audiobooks. Though, if you don’t plan on subscribing after that, be sure to cancel before the $11.99 per month autopay kicks in.

Update June 30th, 2:11PM ET: Added new Prime Day deals, specifically an invite-only deal for the new Motorola Razr Plus.


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